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About Us

The smALL-Stars product line began as an idea as far back as 2012 at a small toy and gaming company in Northern California. The founders found away to share with the world their love of toys, gaming and technology wrapped up in the total package of NBA-Edition smALL-Stars. After a few forays in products for the kid’s market, the two began to think about developing something for sports fans. Tinkering around in the “toys-to-life” category for a few years gave them some ideas that they felt could be applied to the sports category. In specific the sports collectibles market. It seemed nothing innovative had been created in that market in years. The idea of combining high end sports collectibles with technology intrigued the two. They began playing around with creating products that could take advantage of the NFC feature in mobile phones to connect real world goods to the virtual world on screen of their devices. Their efforts led to the establishment of Interactive Play Technologies Inc. in 2016.

Product History

IPT Inc. as it is known, launched their first version of the smALL-Stars product line a year later for the 2016-17 NBA season under the ICONai brand name. The first wave of ICONai smALL-Stars figures featured players like LeBron James, Stephen Curry, and Kevin Durant; each with a unique laser engraved ID number of the bottom of their shoe. All of the player figures released also used technology to magically bring the stylized versions of the NBA players to life on the mobile phone screen of those who purchased the product. Fans and collectors could download a free app which would could connect to the figure using the NFC feature on their device. With a simple touch of the phone to the figure’s shoe, a miniature, interactive, animated version of the featured player would spring to life on the user’s phone gesturing for them to give the player a high five. This was a first in the sports collectible market. A limited-edition collectible with an interactive character component that fans and collectors could engage with. In addition to player trivia challenges and other features, the app also allowed users to register their figure and see the unique ID number code assigned to each. This code insured authenticity and allowed them to transfer ownership to another collector in the event of resale. Both the 2016-17 Edition smALL-Stars and the 2017-18 Edition smALL-Stars have this “smart collectible” feature.

Starting with a small release for 2018-19 season IPT discontinued the “smart collectible” feature. Garnering all of the required approvals in a timely manner presented too many production issues around the app. However, a small run of 350 special LeBron James (Laker gold uniform) were released and a small run of 400 Stephen Curry (black Oaktown uniform) were issued. The response to the smALL-Stars line was gaining popularity as NBA fans and collectors were responding strongly to the stylized player likenesses and the quality and size of the product line. The company noted the response and the decision was made to make a few adjustments and rebrand and relaunch the product for the 2020-21 season.

The initial relaunch of the product began in the spring of 2020 with players like LeBron James (Lakers purple and gold uniform), Kawhi Leonard (Clippers blue uniform), and Giannis Antetokoumpo (Bucks white uniform). Featuring the same quality sculpting and attention to detail, the new product line is available in new, specially designed window boxes for fans and collectors alike. The product branding has been modified and the figures are now sold simply under the brand name smALL-Stars.

We hope to bring you our unique stylized version of your favorite NBA players for years to come. Don’t hesitate to let us know who you want to next as part of the smALL-Stars NBA edition product line.

Complete Product History List:
  • 2016-17 Carmelo Anthony (Knicks, blue uniform)
  • 2016-17 Jimmy Butler (Bulls, red uniform)
  • 2016-17 LeBron James (Cavs, blue uniform)
  • 2016-17 Stephen Curry (Warriors, blue uniform)
  • 2016-17 Kevin Durant (Warriors, white uniform)
  • 2016-17 James Harden (Rockets, red uniform)
  • 2016-17 Anthony Davis (Pelicans, navy uniform)
  • 2016-17 Blake Griffin (Clippers, red uniform)
  • 2016-17 Russell Westbrook (Thunder, teal uniform)
  • 2016-17 Damian Lillard (Trail Blazers, red uniform)
  • 2017-18 Jimmy Butler (Timberwolves, blue uniform)
  • 2017-18 LeBron James (Cavs, white uniform)
  • 2017-18 Stephen Curry (Warriors, white uniform)
  • 2017-18 Kevin Durant (Warriors, blue uniform)
  • 2017-18 James Harden (Rockets, white uniform)
  • 2017-18 Anthony Davis (Pelicans, navy uniform)
  • 2017-18 Blake Griffin (Clippers, blue uniform)
  • 2017-18 Russell Westbrook (Thunder, teal uniform)
  • 2017-18 Damian Lillard (Trail Blazers, white uniform)
  • 2017-18 Kawhi Leonard (Spurs, black uniform)
  • 2017-18 Giannis Antetokounmpo (Bucks, green uniform)
  • 2017-18 Lonzo Ball (Lakers, gold uniform)
  • 2018-19 Stephen Curry (Warriors, black uniform)
  • 2018-19 LeBron James (Lakers, gold uniform)
  • 2020-21 LeBron James (Lakers, purple uniform)
  • 2020-21 Kawhi Leonard (Clippers, blue uniform)
  • 2020-21 Anthony Davis (Lakers, gold uniform)
  • 2020-21 Damian Lillard (Trail Blazers, red uniform)
  • 2020-21 Giannis Antetokounmpo (Bucks, white uniform)
  • 2020-21 Stephen Curry (Warriors, blue uniform)
  • 2020-21 James Harden (Rockets, red uniform)
  • 2020-21 Kevin Durant (Nets, black uniform)
  • 2020-21 Luka Doncic (Mavericks, blue uniform)
  • 2020-21 Zion Williamson (Pelicans, navy uniform)